AYUSH mark and AYUSH visa

Why in news?

• With an aim to prompt the traditional medicine industry, India will soon launch ‘AYUSH mark’ and ‘AYUSH visa’.

What is AYUSH?

• AYUSH is the acronym of the medical systems that are being practiced in India such as Ayurveda, Yoga & Naturopathy, Unani, Siddha and Homeopathy.
• In 1995, with the objective of optimal and focused development of these systems, the Department of Indian Medicine and Homeopathy (ISM & H) was created in the Union Ministry of Health and Family Welfare. In 2003, this Department was re-named as the Department of AYUSH.
• In 2014, the Ministry of AYUSH was formed to revive the knowledge of the ancient systems of medicine and ensure the optimal development and propagation of the AYUSH systems of healthcare.

What is AYUSH mark?

• ‘AYUSH mark' will give authenticity to quality AYUSH products made in the country.
• After the introduction of the AYUSH mark, products will be thoroughly vetted using the latest technology to check and maintain its quality.
• AYUSH experts are now developing ISO standards with the Bureau of Indian Standards to create an export market across 150 countries.

What is AYUSH visa?

• The special "AYUSH visa" will help those who wish to seek traditional treatments in India.
• A total of 27 per cent of medical travellers visit Maharashtra out of which 80 per cent go to Mumbai. Chennai attracts nearly 15 per cent while Kerala handles around 5-7 per cent

PRACTICE QUESTION

Which of the following is the purpose of recently launched AYUSH mark?

(a) To create a database of Ayush practitioners in the country

(b) To provide authentication to the quality AYUSH products that are produced in the country

(c) To simplify Ayush license registration at very affordable fees.

(d) None of the above

Answer