SAMARTH campaign

Why in news?

• Union Minister for Rural Development and Panchayati Raj launched the SAMARTH campaign.

Objective of SAMARTH campaign:

• To increase the adoption of digital payment methods, particularly among women, in 50,000 Gram Panchayats across the country.
• It seeks to empower rural communities by enabling them to participate in the digital economy and access the benefits of digital transactions.

Add ons:

• It is part of the larger AmritMahotsav celebrations and is being implemented under the AzadiKaAmritMahotsav, which commemorates 75 years of India’s independence.

PRACTICE QUESTION:

What is the purpose of ‘SAMARTH campaign’, recently launched by the Government?

(a) To improve the coverage of livestock insurance

(b) To assist diary cooperatives in milk processing

(c) To facilitate the domestic manufacturing of electric vehicles

(d) To increase the adoption of digital payment methods by rural communities

Answer